THE HELPFUL CONTENT TOOLKIT

Create blog content that turns clicks into cash

These are the guides, templates, and frameworks I use to create people-first content that drives clicks *and* cash. Created from experience working with some of the biggest B2B SaaS brands.

"Sean's guides and templates made me cry tears of joy. 😭 This is the bare minimum all writers should receive to create blog content everyone is happy with!"
Kiran Shahid Freelance Content Writer
"Sean's fast-moving and brings tons of knowledge from his work with some of the world's biggest B2B SaaS companies. If you have a chance to work with him, take it."
George Chasiotis Managing Director at Minuttia

The Helpful Content Toolkit is for B2B SaaS SEO content marketers who want to create people-first, high-ranking, revenue-driving blog content.

The Helpful writing Guide

My 32-page blog writing guide that helps writers create blog articles that are truly helpful.

Content Brief Template

A content brief template to help get you nearly publish ready first drafts.

Listicle and How-to blog Templates

Blog templates with outlines and comments to help you create blog content that drives clicks and revenue.

Onboarding Template

My onboarding one-pager I use to get writers up to speed on the company and writing process.

ICP One pager

ICP and buyer persona info template. Designed to get writers up to speed on your audience (fast).

Minimum Quality Checklist

A checklist all writers must run through before submitting their first draft to maintain quality.

Search Motivation Framework

A framework that replaces the marketing funnel (BoFu, MoFu, ToFu). Which doesn't work for search!

Writing Concepts Guide

Writing concepts i'm using to create content people will love to read.

Internal Linking Guide

My guide on how to add contextual and relevant internal links that increase rankings.

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Sean's fast-moving and brings tons of knowledge from his work with some of the world's biggest B2B SaaS companies. If you have a chance to work with him, take it.
George Chasiotis Managing Director at Minuttia
Sean's guides and templates made me cry tears of joy. This is the bare minimum all writers should receive to create blog content everyone is happy with!
Kiran Shahid Freelance Content Writer